Data/ML/AITable-stakes
Reverse ETL
Also written as Data Activation, Hightouch
Pushing cleaned data out of the warehouse back into the business tools people use every day, such as Salesforce, HubSpot or Zendesk, so sales and support teams see it without opening a dashboard.
Think of it like
Instead of asking the sales team to go to the library, you deliver the relevant page to their desk.
Junior or senior?
A narrow, tool-driven skill.
Senior sounds like
Talks about who owned the synced fields and what happened when the sync overwrote something a salesperson typed by hand.
Ask them
“What data did you sync into a business tool, and what went wrong the first time it ran?”