Nurture Message for a Warm Talent Pool
When to use it
Send a past-candidate pool something worth two minutes of their time, rather than a check-in with nothing behind it.
The prompt
Write a nurture message to a group of candidates who were strong but not hired for past {{Job Title / function}} roles at {{Company Name}}. WHAT IS GENUINELY NEW: {{a launch, a funding round, a team we've built out, something an engineer wrote — not a job opening}} WHO THIS POOL IS: {{roughly what level, what stack, how long since we spoke}} HOW OFTEN THEY'VE HEARD FROM US: {{never, quarterly, too often}} WHAT I WANT BACK: {{nothing / a reply if their situation has changed / one click}} Give me: 1. A blunt verdict first: if what I gave you as "new" isn't actually interesting to this audience, say so and tell me not to send it. 2. The message, under 150 words, that would still be worth reading to someone with no interest in moving. 3. A subject line describing the content honestly rather than the recruiting intent. 4. The one-line note about frequency and opting out that belongs at the bottom. 5. What in my draft reads as a job pitch in disguise. No "just checking in", and no fake personalisation on a group send.
Tip
If the model tells you the update isn't interesting, believe it. A nurture send with nothing to say costs more than silence, because it teaches a good pool to skip your emails.
How to use it
Paste the prompt into ChatGPT, Claude or whichever assistant you use, then replace every {{bracketed}} part with your own detail. The more specific and messier your input, the better the output — a model given raw notes has more to work with than one given a tidy summary you wrote first.
More Outreach prompts
Open the full tool for all 87 prompts, the glossary, and the JD decoder.