Generative Engine Optimization
Also written as AI Search Optimization, Answer Engine Optimization, AEO, LLM SEO
Making a company's content show up — and be cited correctly — in AI answers from ChatGPT, Google's AI Overviews, Perplexity and similar tools, the way SEO targets ordinary search results. Often shortened to GEO. Involves clear, well-structured, trustworthy content and tracking how often the brand is mentioned in AI answers.
Think of it like
SEO got you on the shelf; GEO gets the shop assistant to recommend you by name.
Junior or senior?
A young, fast-moving practice with few proven methods, so be wary of strong claims.
Senior sounds like
Can show how they measured AI visibility before and after a change.
Ask them
“How did you measure whether your brand appeared more often in AI answers, and what change moved the number?”