Respond to a Negative Public Review
When to use it
Reply to a critical Glassdoor or social post in a way that reads as honest to the candidates reading it later.
The prompt
Help me respond to a negative public review of {{Company Name}} as an employer. THE REVIEW: {{paste it}} WHERE IT WAS POSTED: {{Glassdoor / LinkedIn / a forum}} WHAT'S ACTUALLY TRUE IN IT: {{be honest with yourself here — this shapes everything}} WHAT'S INACCURATE, AND HOW I KNOW: {{detail}} WHAT WE'VE ACTUALLY CHANGED, IF ANYTHING: {{be specific, or say "nothing yet"}} WHO REPLIES: {{recruiting, HR, the CEO}} Before drafting, tell me whether we should respond at all, and what makes this one worth answering or worth leaving alone. If we should respond, give me: 1. The reply, written for the candidate reading it in six months rather than for the reviewer. 2. What to concede, and why conceding it costs less than defending it. 3. How to correct something factually wrong without disputing the person's experience of it. 4. What we must not do: identify the reviewer, hint at their identity, reference anything from their file, or imply they're the only one who felt this way. 5. Where a public reply is the wrong channel and this needs a private one instead. Tone: plain and specific. No "we take all feedback seriously", no "we're sorry you feel that way".
Tip
Write for the candidate who finds this in six months, not for the reviewer. A defensive reply confirms the review; a specific, slightly uncomfortable concession is the only thing that reads as honest to a stranger.
How to use it
Paste the prompt into ChatGPT, Claude or whichever assistant you use, then replace every {{bracketed}} part with your own detail. The more specific and messier your input, the better the output — a model given raw notes has more to work with than one given a tidy summary you wrote first.
More Employer Brand prompts
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