App Store Optimization
Also written as ASO
Improving how easily an app is found and downloaded in the App Store and Google Play: title, keywords, screenshots, description, ratings and reviews. The app store version of SEO, usually owned by growth or marketing teams, with tools such as AppTweak and Sensor Tower.
Think of it like
SEO for app stores: making sure your app is on the right shelf, at eye level, with a cover that makes people pick it up.
Junior or senior?
A growth or marketing skill rather than an engineering one.
Senior sounds like
Can connect a specific listing change to a measured rise in installs or conversion.
Ask them
“What change to an app store listing made the biggest difference to installs, and how did you measure it?”
Reading App Store Optimization on a resume
- Table-stakes
- Most people in this field list App Store Optimization, so its presence tells you little, and opening a screen with it can make the call sound junior. Ask what they built with it instead.
Sourcing for App Store Optimization
Every way it's written
("App Store Optimization" OR "ASO")Paste into LinkedIn Recruiter, Naukri or your ATS. Combine with a job title and location.